In April, GOAT and PSG formed a global partnership. From July 2022, the brand is one of the sleeve partners and the club’s main partners. The GOAT will therefore be featured on all performance kits for the club, including training, warm-up and competition apparel. On July 25th, Goat launched a billboard ad in Japan for the team’s friendly match against Gamba Osaka.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said:
“We are delighted to welcome GOAT into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys.”
“GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
About GOAT
Since its founding in 2015, GOAT has become the world’s leading and most trusted sneaker marketplace with its selection of apparel and accessories from emerging, contemporary and iconic brands.
Goat has been in growth mode, valuing the platform at $1.8 billion in 2020, a number that doubled to $3.7 billion in early 2021 following its Series F funding round. The company also participated in Grailed’s $60 million Series B round in 2021.
